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Working for Optima offers an exclusive opportunity to develop a career with an internationally recognised partitioning specialist.
We have achieved our market leading position thanks to the skills, talent and dedication of our team members; 33% of whom have been with us for more than 10 years. Being an innovation company, we are continually looking for dedicated, self-motivated people to join us as we strive to deliver the highest quality products and services to some of the world’s leading businesses.
We are proud to provide a non-discriminatory and equal opportunity work environment; one within an open, friendly and supportive culture. In addition to the competitive benefits package that we offer, a variety of training courses are available at all levels, to further encourage you to develop whilst in your role and help you to nurture your skillsets and achieve your own personal goals.
For us, the most significant investment we can make in terms of development and growth is in the next generation. Apprenticeships, graduate programmes, and internships are just a few of the options we offer for those looking to further their education. Looking for your next step? Read our Apprentice & Graduate brochure to find out more about the exciting opportunities we offer.
To apply to any of our roles, please email a copy of your CV along with a covering email to HR@OptimaSystems.com.
The core purpose of the marketing and communications team is to help convince our international customers and prospects we’re the best choice for their needs. This should be done through engaging and innovative creative, that understands varied customer motivations and aligns to brand.
The Marketing Communications Executive will assist the Head of Marketing with executing the global marketing plan. You will bring a fresh perspective and new ideas to help maintain market relevance when planning and executing tactical activities.
A key requirement for the team is to establish and maintain this brand perception internally and externally.
To devise and execute marketing communications activities that achieve company objectives and maximise profitable sales within agreed budgets globally.
Branded Content – Working independently and with agencies/freelancers to create compelling brand content across numerous channels (social, email, websites, literature, presentations, PR and advertising):
• Produce own copy to a good standard, working with external copywriters on key projects.
• Devise and execute a continuous programme of content optimisation and testing.
• Proactively liaise with other teams to ensure effective project delivery.
• Manage all aspects of print production, receipt, and distribution when necessary.
Photography Curation – Sourcing beautiful project photography:
• Liaise with Project Managers, sales teams and customers to organise access to sites for the purposes of shooting videos and stills photography.
• Commission photography when appropriate, maintaining a preferred supplier list.
Digital/Web – Create, update, and maintain web pages via our CMS (currently WordPress) and upload files to ensure accuracy, ease of navigation and usefulness.
• Understand SEO fundamentals and report on improvements against agreed KPIs.
• Evaluate and report on the effectiveness of digital activity (web/social/paid)
Internal Comms – Help deliver an effective internal PR programme that engages all staff as part of our Employer Branding objectives in line with ESG requirements.
PR & Events – Be the day-to-day contact for all PR related activity, whether this is driven internally or supported by agencies.
• Assist with ideas and coordinate staff and customer events regionally.
• You may be required to attend industry events outside of normal business hours.
Agency Engagement – Act as point of contact between agencies and key internal stakeholders:
• Take day to day ownership of agency relationships and where necessary to lead on the commissioning of new suppliers (Brand, SEO, PR, Creative).
Please note that marketing is a broad function, and the list is not exhaustive. Tasks may change as you develop in your role and natural strengths flourish.
• Be aware of and work in accordance with the HSQE Management System.
• Act in a safe manner and not in a way to put any individual or yourself at risk of injury or ill-
health.
• Be aware of your responsibilities to meet the company’s HSQE objectives
• A natural storyteller able to adapt a narrative to the audience and channel.
• Excellent spoken and written English to a native level is essential.
• Outgoing and enjoys being an active member of a team and meeting new people. This is a hands-on role where relationships, internally and externally are key.
• Commercially minded, who thrives on challenges and takes the initiative.
• Excellent attention to detail and having a keen eye for design are highly desirable attributes.
Preferably a degree or equivalent in a marketing, creative or journalistic discipline and/or an impressive body of work.
To start this role running you’ll need at least 2 years’ experience in a similar role. Having a keen interest in design, ideally interior design and architecture, will be of significant benefit.
Experience within the built environment is highly advantageous.
Essential Software Skills
• Microsoft Office (Outlook, Word, PowerPoint, Excel).
• Social Channels – LinkedIn, Instagram.
• WordPress (or CMS experience in general).
• Campaign Monitor (or similar automated email software).
Desirable Software Skills
• Adobe Creative Suite (Photoshop, InDesign, Premiere Pro, After Effects).
• Canva
• Social Channels – TikTok, X, Facebook.
• Hootsuite (for scheduling).
UK only applicants please.
It is preferable for candidates to live within a commutable distance to our head office in High Wycombe, flexible working will be considered for the right candidate.
Hours: Monday to Friday 8.30am – 5.30pm (40 hours per week).
Our benefits include:
25 days holiday (with long service increases)
Access to private medical cover*
Pension contribution*
Cycle to work scheme*
Access to employee assistance programme with excellent wellbeing benefits.
*Subject to a successful probation period.
To apply, please email a copy of your CV along with a covering email to HR@OptimaSystems.com
The core purpose of the marketing and communications team is to help convince our international customers and prospects we’re the best choice for their needs. This should be done through engaging and innovative creative, that understands varied customer motivations and aligns to brand.
The regions we support directly are the UK, USA, Middle East and Australia. Other areas such as Europe, India and Singapore we will support indirectly through our reseller channels.
The Digital Marketing Executive will assist the Head of Marketing with executing the global marketing plan. You will bring a fresh perspective and new ideas to help maintain market relevance when planning and executing tactical activities.
Note – We are at an exciting stage of growth, with major marketing projects already underway. You will play a crucial role in the successful execution of our strategy and for the right candidate, there is significant opportunity for personal growth and career development.
To devise and execute digital marketing activities that achieve company objectives and maximise profitable sales within agreed budgets globally.
Website Management & Optimisation – Working independently and with our agencies, you will own day to day management of our websites ensuring the content is up to date and pages are performing.
• Working with our creatives, you will create new and enhance existing webpages to ensure they meet customer needs fully and stay on brand.
• Evaluate pages against benchmarks for traffic, page quality and relevance.
• You will suggest and propose content needs in line with agreed objectives.
• Flag any anomalies and rectify as appropriate.
• You will manage ongoing customer accounts / sign ups and assist with any queries related to the website internally and externally.
• UGC & Social Profiles – work with our creatives to develop and enhance all social platforms
SEO & SEM – Working independently and with our agencies, you will ensure all online activity is performing and that we rank consistently in all regions. This aspect of the tole will cover traditional SEO/SEM, social search and AI search.
• Work with our web developers/agencies to ensure effective page coding for SEO factors.
• Identify key search terms and ensure that websites across the business rank highly.
• Maintain knowledge of the developing SEO landscape and share insights.
• Identify improvements to copy and content for enhanced page ranking.
• Ensure all content is appropriately titled and labelled for SEO purposes.
Email Marketing – Email is still an effective tool within our sector and especially in the US. You will work with the creative team to execute timely and engaging email marketing campaigns.
• Plan, schedule and execute our internal and external email campaigns to meet our objectives.
• Ensure all copy is appropriate for our campaign and advise on improvements to word count, subject lines, headers and so on.
• Ensure our templates are effective in terms of customer engagement as well as successful inbox deliveries.
• Maintain all customer data lists and update as necessary.
• Report of campaign effectiveness and share findings with team for continual improvement.
PPC & Social Ads – Part of your role will be executing digital marketing campaigns, whether launching a new product or pushing a particular theme or event. You will be required to monitor these campaigns and suggest improvements as they run.
• Plan and execute paid for PPC/social ads that ensure the most effective use of budget.
• Keep up to date with changes and advise accordingly.
• Report on ROI and effectiveness.
Competitor Analysis – From a digital perspective, you will develop a detailed understanding of the competitive landscape and devise strategies to maintain and enhance our brand positioning online. This is particularly important for our US division ‘PurOptima’.
• Maintain visibility of our competitors’ online activities and share findings with the team.
• Investigate ‘paid for’ channels used and advise on effectiveness / value.
• Develop US competitor intelligence in conjunction with the US Country Manager.
• Develop other country competitor intelligence as needed.
UGC & Socials – Our social profiles are an important channel for our marcoms activities. Part of your role will be to analyse the platforms in general and make recommendations on our activities and which channels to focus on.
• Agree KPIs and create monthly reports that share analysis of our performance.
• Keep tabs on competitor, partner, reseller and key customer social profiles / Optima mentions.
Digital Analysis & Reporting – Working independently and with our agencies, you will own day to day management of our websites ensuring the content is up to date and pages are performing.
• Training team members where appropriate in Google Analytics/ PPC etc.
• Flag website and general digital marketing needs to help achieve our objectives.
• Identifying trends and compiling statistics from Google Analytics and other data sources.
• Making recommendations for conversion rate optimisation (CRO).
• Research industry changes (digital developments), customer and competitor activities.
• Analyse all active social platforms and suggest content and behavioural improvements.
• Create and publish a monthly report on all findings for ongoing improvements.
• Be aware of and work in accordance with the HSQE Management System.
• Act in a safe manner and not in a way to put any individual or yourself at risk of injury or ill-
health.
• Be aware of your responsibilities to meet the company’s HSQE objectives.
• A self-starter who’s passionate about digital marketing trends.
• A proactive problem solver with a keen eye for detail and pattern recognition.
• Enjoys being an active member of a team and sharing knowledge.
• Commercially minded, who thrives on challenges and takes the initiative.
• Minimum 12 months experience in a PPC/SEO/digital role.
• A creative thinker who can put together innovative campaigns and loves working as part of a team.
• An enthusiastic, positive, and proactive attitude.
• Strong communication, presentation and people skills
• Desirable working knowledge of PPT/ Excel/ Word/ Outlook
• Ideally educated to degree level in a relevant subject such as marketing, communications, or English with significant experience of working in a digital marketing role.
• Significant advantage to have knowledge of implementing campaigns in US or specific geo-targeting experience.
UK only applicants please.
It is preferable for candidates to live within a commutable distance to our head office in High Wycombe, flexible working will be considered for the right candidate.
Hours: Monday to Friday 8.30am – 5.30pm (40 hours per week).
Our benefits include:
25 days holiday (with long service increases)
Access to private medical cover*
Pension contribution*
Cycle to work scheme*
Access to employee assistance programme with excellent wellbeing benefits.
*Subject to a successful probation period.
To apply, please email a copy of your CV along with a covering email to HR@OptimaSystems.com
